--- title: Are Wedding Awards a Waste of Time? description: Are Wedding Awards a Waste of Time? image: https://insights.weddingsonline.ie/hubfs/awards%20image.jpg --- [![Weddingsonline](https://insights.weddingsonline.ie/hs-fs/hubfs/Weddingsonline_September2019%20Theme/Images/wol-logo.png?width=210&height=38&name=wol-logo.png "Weddingsonline")](https://www.weddingsonline.ie/) Couple Log in   [Supplier Log in](https://www.weddingsonline.ie/supplierhq)   [Add review](https://www.weddingsonline.ie/reviews?action=new&reviewdisplaytype=page) - [Home](https://www.weddingsonline.ie/) - [Venues](https://www.weddingsonline.ie/venues) - [Or, use our Venue Finder](https://www.weddingsonline.ie/venue-finder?submitted_by=dropdown) - [Hotel Wedding Venues](https://www.weddingsonline.ie/venues/wedding-hotels) - [Castle Wedding Venues](https://www.weddingsonline.ie/venues/castle-weddings) - [Country House Wedding Venues](https://www.weddingsonline.ie/venues/country-house) - [Exclusive Wedding Venues](https://www.weddingsonline.ie/venues/exclusive-wedding-venues) - [Small Weddings](https://www.weddingsonline.ie/venues/small-weddings) - [Destination Wedding Venues](https://www.weddingsonline.ie/venues/international) - [Restaurant Wedding Venues](https://www.weddingsonline.ie/venues/restaurants) - [Alternative Wedding Venues](https://www.weddingsonline.ie/venues/alternative-wedding-venues) - [Island Wedding Venues](https://www.weddingsonline.ie/venues/island-weddings) - [Wedding Ceremony Location](https://www.weddingsonline.ie/venues/wedding-ceremony-location) - [Suppliers](https://www.weddingsonline.ie/suppliers) - [Or, use our Service Finder](https://www.weddingsonline.ie/service-finder?submitted_by=dropdown) - [Wedding Dresses](https://www.weddingsonline.ie/suppliers/wedding-dresses) - [Wedding Fashion & Accessories](https://www.weddingsonline.ie/suppliers/wedding-fashion-accessories) - [Wedding Bands](https://www.weddingsonline.ie/suppliers/wedding-bands) - [DJs](https://www.weddingsonline.ie/suppliers/wedding-djs) - [Wedding Photographers](https://www.weddingsonline.ie/suppliers/wedding-photographers) - [Videographers](https://www.weddingsonline.ie/suppliers/videographers) - [Wedding Suits](https://www.weddingsonline.ie/suppliers/wedding-suits) - [Flowers and Candles](https://www.weddingsonline.ie/suppliers/flowers-and-candles) - [Pre-Dinner Music](https://www.weddingsonline.ie/suppliers/pre-dinner-music) - [Ceremony Music](https://www.weddingsonline.ie/suppliers/ceremony-music) - [Entertainment](https://www.weddingsonline.ie/suppliers/entertainment) - [Hair Stylists](https://www.weddingsonline.ie/suppliers/wedding-hair-stylists) - [Make Up and Beauty](https://www.weddingsonline.ie/suppliers/make-up-and-beauty) - [PhotoBooth & Selfie Mirror](https://www.weddingsonline.ie/suppliers/photobooth-videobooth) - [Decor and Event Styling](https://www.weddingsonline.ie/suppliers/decor-and-event-styling) - [Jewellery](https://www.weddingsonline.ie/suppliers/jewellery1) - [Wedding Invitations and Stationery](https://www.weddingsonline.ie/suppliers/wedding-invitations) - [Wedding Cars & Coaches](https://www.weddingsonline.ie/suppliers/wedding-cars-coaches) - [Wedding Cakes & Toppers](https://www.weddingsonline.ie/suppliers/cakes-accessories) - [Wedding Planners](https://www.weddingsonline.ie/suppliers/wedding-planners) - [Hen Party & Stag Party](https://www.weddingsonline.ie/suppliers/hen-stag-party) - [Sweet Treats & Candy Buffets](https://www.weddingsonline.ie/suppliers/sweet-treats-candy-buffets) - [Marquees, Catering and Wine](https://www.weddingsonline.ie/suppliers/marquees-catering-wine) - [Gifts & Favours](https://www.weddingsonline.ie/suppliers/gifts-favours) - [Health & Lifestyle](https://www.weddingsonline.ie/suppliers/health-lifestyle) - [Wedding Insurance](https://www.weddingsonline.ie/suppliers/wedding-insurance-and-finance) - [Wedding Celebrants & Registered Solemnisers](https://www.weddingsonline.ie/suppliers/wedding-celebrants-registered-solemnisers) - [Children](https://www.weddingsonline.ie/suppliers/children) - [Wedding Related Services](https://www.weddingsonline.ie/suppliers/wedding-related-services) - [Day After Wedding](https://www.weddingsonline.ie/suppliers/day-after-wedding) - [Dress Cleaning & Alterations](https://www.weddingsonline.ie/suppliers/wedding-dress-cleaning) - [Get Inspired](https://www.weddingsonline.ie/) - [Blog](https://www.weddingsonline.ie/blog/) - [Blog](https://www.weddingsonline.ie/blog) - [competitions](https://www.weddingsonline.ie/competitions) - [cakes](https://www.weddingsonline.ie/blog/category/cakes/) - [colour inspiration](https://www.weddingsonline.ie/blog/category/colour-inspiration/) - [decor](https://www.weddingsonline.ie/blog/category/wedding-decor-2/) - [fashion](https://www.weddingsonline.ie/blog/category/fashion/) - [flowers](https://www.weddingsonline.ie/blog/category/flowers/) - [hair & beauty](https://www.weddingsonline.ie/blog/category/hair-and-beauty/) - [hen party](https://www.weddingsonline.ie/blog/category/hen-party/) - [honeymoons](https://www.weddingsonline.ie/blog/category/honeymoon/) - [invitations](https://www.weddingsonline.ie/blog/category/stationery/) - [legal & ceremony](https://www.weddingsonline.ie/blog/category/legal-ceremony/) - [news, celebs & pr](https://www.weddingsonline.ie/blog/category/news-and-pr/) - [planning & advice](https://www.weddingsonline.ie/blog/category/planning-advice/) - [real weddings](https://www.weddingsonline.ie/blog/category/real-weddings/) - [the groom](https://www.weddingsonline.ie/blog/category/for-the-groom/) - [wedding dresses](https://www.weddingsonline.ie/blog/category/wedding-dresses/) - [wedding venues](https://www.weddingsonline.ie/blog/category/wedding_venues_ireland/) - [Galleries](https://www.weddingsonline.ie/galleries) - [Galleries](https://www.weddingsonline.ie/galleries) - [Engagement Ideas](https://www.weddingsonline.ie/galleries/engagement-ideas) - [Bridesmaids Inspiration](https://www.weddingsonline.ie/galleries/bridesmaids-inspiration) - [Wedding Bouquets](https://www.weddingsonline.ie/galleries/wedding-bouquets) - [Wedding Dresses](https://www.weddingsonline.ie/galleries/wedding-dresses-ireland) - [Wedding Hairstyles](https://www.weddingsonline.ie/galleries/wedding-hair) - [Flowergirl Inspiration](https://www.weddingsonline.ie/galleries/flowergirl-inspiration-ireland) - [Pageboys Inspiration](https://www.weddingsonline.ie/galleries/wedding-pageboys) - [Wedding Shoes](https://www.weddingsonline.ie/galleries/wedding-shoes-ireland) - [The Groom](https://www.weddingsonline.ie/galleries/groom) - [Wedding Cakes](https://www.weddingsonline.ie/galleries/cakes) - [Bridal Jewellery](https://www.weddingsonline.ie/galleries/bridal-jewellery) - [Bridal Accessories](https://www.weddingsonline.ie/galleries/bridal-accessories-ireland) - [Transport Ideas](https://www.weddingsonline.ie/galleries/wedding-cars) - [DIY Ideas](https://www.weddingsonline.ie/galleries/diy-ideas) - [Wedding Stationery](https://www.weddingsonline.ie/galleries/wedding-stationery-ireland) - [Ceremony Decor](https://www.weddingsonline.ie/galleries/ceremony-decor) - [Centerpieces](https://www.weddingsonline.ie/galleries/centerpieces) - [Candy Buffets](https://www.weddingsonline.ie/galleries/candy) - [Gift Ideas](https://www.weddingsonline.ie/galleries/gift-ideas) - [Mother of the Bride](https://www.weddingsonline.ie/galleries/mother-of-the-bride) - [Dessert Ideas](https://www.weddingsonline.ie/galleries/dessert_ideas) - [Wedding Favours](https://www.weddingsonline.ie/galleries/wedding-favours) - [Table Decor](https://www.weddingsonline.ie/galleries/table-decor) - [Reception Decor](https://www.weddingsonline.ie/galleries/reception-decor) - [Wedding Make-up](https://www.weddingsonline.ie/galleries/wedding-make-up) - [Bridal Nails](https://www.weddingsonline.ie/galleries/bridal-nails) - [Honeymoon Ideas](https://www.weddingsonline.ie/galleries/honeymoon-ideas) - [Hen Night Ideas](https://www.weddingsonline.ie/galleries/hen-night-ideas) - [Wedding Venues](https://www.weddingsonline.ie/galleries/wedding_venues) - [Wedding Food & Drink](https://www.weddingsonline.ie/galleries/wedding-food-and-drink-images) - [Wedding Guests](https://www.weddingsonline.ie/galleries/wedding-guests-images) - [Forums](https://www.weddingsonline.ie/discussion/) - [Forums](https://www.weddingsonline.ie/discussion) - [main forums](https://www.weddingsonline.ie/discussion/) - [all things wedding](https://www.weddingsonline.ie/discussion/all-things-wedding-f13.html) - [fashion & beauty](https://www.weddingsonline.ie/discussion/fashion-beauty-f2.html) - [feedback](https://www.weddingsonline.ie/discussion/feedback-f4.html) - [wedding day reports](https://www.weddingsonline.ie/discussion/wedding-day-reports-f18.html) - [vendors & suppliers](https://www.weddingsonline.ie/discussion/vendors-suppliers-f12.html) - [health & fitness](https://www.weddingsonline.ie/discussion/health-fitness-f3.html) - [relationships](https://www.weddingsonline.ie/discussion/relationships-f10.html) - [buy & sell](https://www.weddingsonline.ie/discussion/buy-and-sell-f14.html) - [off topic](https://www.weddingsonline.ie/discussion/off-topic-f20.html) - [let off steam](https://www.weddingsonline.ie/discussion/let-off-steam-f8.html) - [pregnancy & babies](https://www.weddingsonline.ie/discussion/pregnancy-babies-f19.html) - [mums & kids](https://www.weddingsonline.ie/discussion/mums-kids-f29.html) - [Events](https://www.weddingsonline.ie/events) - [Planning](https://www.weddingsonline.ie/planning) - [Destination Weddings](https://www.weddingsonline.ie/suppliers/destination-weddings) - [Honeymoons](https://www.weddingsonline.ie/suppliers/honeymoons) - Log in for Couples - [Log in for Suppliers](https://www.weddingsonline.ie/supplierhq) [Back to blog](https://insights.weddingsonline.ie) # Are Wedding Awards a Waste of Time? published [Wednesday 12 February 2020](https://insights.weddingsonline.ie/are-wedding-awards-a-waste-of-time) by [Charlene Piggott](https://insights.weddingsonline.ie/author/charlene-piggott) in [wedding tips](https://insights.weddingsonline.ie/tag/wedding-tips) [![](https://insights.weddingsonline.ie/hubfs/awards%20image.jpg)](https://insights.weddingsonline.ie/are-wedding-awards-a-waste-of-time) | It’s Award Season so no better time to ask: Are Wedding Awards a Waste of Time? “In our humble opinions, the short answer is no.” But as the organisers of the 11th weddingsonline awards this year, you'd expect us to say that. **Let us explain why we recommend putting the expense of entering credible wedding awards near the top of your marketing budget; and why you should invest valuable time shaping your company to win.** There can only be one winner granted, but that could be you! So what does winning mean?  Some say it's just a hollow badge on your website. Some argue that couples do not even value awards and that they look to other distinguishers in wedding suppliers when selecting who to hire. **Here's why we disagree.** Should you be lucky enough to win a gong, you'll have a marketing differentiator no one else on the planet has; the specific award, in your specific category, for the specific year you are in. It's this specificity that provides a difference when compared to your competitors. A difference with the capacity to elevate and separate you from the marketing messages everyone else in your category amplifies. It's one thing others will never be able to replicate, so winning an award will make you unique, different, and given I've yet to meet a couple who do not want something unique and different at their wedding, the benefit of being an award winner is a no-brainer. But there's more… In his book No BS Marketing To The Affluent, Dan Kennedy identifies some of the buying triggers for discerning couples as them wanting: 1. A professional with a proven ability to deliver. 2. A reliable 'done for you' service. 3. Strong emotional benefits like 'bragging rights', uniqueness, status. 4. Experts who are considered to be the best. **Winning an award ticks all of these boxes.** **Even if you don't win the award, there is strong marketing mileage in just being a participant.**   There are few marketing strategies capable of helping your wedding business as much as winning awards, so fill your boots and fill your cabinet! | | --- | [mailto:&subject=Are%20Wedding%20Awards%20a%20Waste%20of%20Time?&body=https://insights.weddingsonline.ie/are-wedding-awards-a-waste-of-time](mailto:&subject=Are%20Wedding%20Awards%20a%20Waste%20of%20Time?&body=https://insights.weddingsonline.ie/are-wedding-awards-a-waste-of-time) - Bio - Latest Posts ### Charlene Piggott ### Latest posts by Charlene Piggott[(see all)](https://insights.weddingsonline.ie/author/charlene-piggott) - [Are Wedding Awards a Waste of Time?](https://insights.weddingsonline.ie/are-wedding-awards-a-waste-of-time) - February 12, 2020 ### [Find your perfect wedding supplier](https://www.weddingsonline.ie/service-finder?submitted_by=planning) - [wedding tips](https://insights.weddingsonline.ie/tag/wedding-tips) ![Weddingsonline](https://insights.weddingsonline.ie/hubfs/Weddingsonline_September2019%20Theme/Images/wol-logo-footer.png) ##### Find Venues - [Hotel Wedding Venues](https://www.weddingsonline.ie/venues/wedding-hotels) - [Castle Wedding Venues](https://www.weddingsonline.ie/venues/castle-weddings) - [Country House Wedding Venues](https://www.weddingsonline.ie/venues/country-house) - [Exclusive Wedding Venues](https://www.weddingsonline.ie/venues/exclusive-wedding-venues) - [Small Weddings](https://www.weddingsonline.ie/venues/small-weddings) - [Destination Wedding Venues](https://www.weddingsonline.ie/venues/international) - [Restaurant Wedding Venues](https://www.weddingsonline.ie/venues/restaurants) - [Alternative Wedding Venues](https://www.weddingsonline.ie/venues/alternative-wedding-venues) - [Island Wedding Venues](https://www.weddingsonline.ie/venues/island-weddings) - [Wedding Ceremony Location](https://www.weddingsonline.ie/venues/wedding-ceremony-location) ##### Find Suppliers - [Wedding Dresses](https://www.weddingsonline.ie/suppliers/wedding-dresses) - [Wedding Fashion & Accessories](https://www.weddingsonline.ie/suppliers/wedding-fashion-accessories) - [Wedding Bands](https://www.weddingsonline.ie/suppliers/wedding-bands) - [DJs](https://www.weddingsonline.ie/suppliers/wedding-djs) - [Wedding Photographers](https://www.weddingsonline.ie/suppliers/wedding-photographers) - [Videographers](https://www.weddingsonline.ie/suppliers/videographers) - [Wedding Suits](https://www.weddingsonline.ie/suppliers/wedding-suits) - [Flowers and Candles](https://www.weddingsonline.ie/suppliers/flowers-and-candles) - [Pre-Dinner Music](https://www.weddingsonline.ie/suppliers/pre-dinner-music) - [Ceremony Music](https://www.weddingsonline.ie/suppliers/ceremony-music) - [Entertainment](https://www.weddingsonline.ie/suppliers/entertainment) - [Hair Stylists](https://www.weddingsonline.ie/suppliers/wedding-hair-stylists) - [Make Up and Beauty](https://www.weddingsonline.ie/suppliers/make-up-and-beauty) - [PhotoBooth & Selfie Mirror](https://www.weddingsonline.ie/suppliers/photobooth-videobooth) - [Decor and Event Styling](https://www.weddingsonline.ie/suppliers/decor-and-event-styling) - [Honeymoons](https://www.weddingsonline.ie/suppliers/honeymoons) - [Jewellery](https://www.weddingsonline.ie/suppliers/jewellery1) - [Wedding Invitations and Stationery](https://www.weddingsonline.ie/suppliers/wedding-invitations) - [Wedding Cars & Coaches](https://www.weddingsonline.ie/suppliers/wedding-cars-coaches) - [Wedding Cakes & Toppers](https://www.weddingsonline.ie/suppliers/cakes-accessories) - [Wedding Planners](https://www.weddingsonline.ie/suppliers/wedding-planners) - [Destination Weddings](https://www.weddingsonline.ie/suppliers/destination-weddings) - [Hen Party & Stag Party](https://www.weddingsonline.ie/suppliers/hen-stag-party) - [Sweet Treats & Candy Buffets](https://www.weddingsonline.ie/suppliers/sweet-treats-candy-buffets) - [Marquees, Catering and Wine](https://www.weddingsonline.ie/suppliers/marquees-catering-wine) - [Gifts & Favours](https://www.weddingsonline.ie/suppliers/gifts-favours) - [Health & Lifestyle](https://www.weddingsonline.ie/suppliers/health-lifestyle) - [Wedding Insurance](https://www.weddingsonline.ie/suppliers/wedding-insurance-and-finance) - [Wedding Celebrants & Registered Solemnisers](https://www.weddingsonline.ie/suppliers/wedding-celebrants-registered-solemnisers) - [Children](https://www.weddingsonline.ie/suppliers/children) - [Wedding Related Services](https://www.weddingsonline.ie/suppliers/wedding-related-services) - [Day After Wedding](https://www.weddingsonline.ie/suppliers/day-after-wedding) - [Dress Cleaning & Alterations](https://www.weddingsonline.ie/suppliers/wedding-dress-cleaning) ##### Forums - [main forums](https://www.weddingsonline.ie/discussion/) - [all things wedding](https://www.weddingsonline.ie/discussion/all-things-wedding-f13.html) - [fashion & beauty](https://www.weddingsonline.ie/discussion/fashion-beauty-f2.html) - [feedback](https://www.weddingsonline.ie/discussion/feedback-f4.html) - [wedding day reports](https://www.weddingsonline.ie/discussion/wedding-day-reports-f18.html) - [vendors & suppliers](https://www.weddingsonline.ie/discussion/vendors-suppliers-f12.html) - [health & fitness](https://www.weddingsonline.ie/discussion/health-fitness-f3.html) - [relationships](https://www.weddingsonline.ie/discussion/relationships-f10.html) - [buy & sell](https://www.weddingsonline.ie/discussion/buy-and-sell-f14.html) - [off topic](https://www.weddingsonline.ie/discussion/off-topic-f20.html) - [let off steam](https://www.weddingsonline.ie/discussion/let-off-steam-f8.html) - [pregnancy & babies](https://www.weddingsonline.ie/discussion/pregnancy-babies-f19.html) - [mums & kids](https://www.weddingsonline.ie/discussion/mums-kids-f29.html) ##### Get Inspired - [competitions](https://www.weddingsonline.ie/competitions) - [galleries](https://www.weddingsonline.ie/galleries) - [events](https://www.weddingsonline.ie/events) - [blog](https://www.weddingsonline.ie/blog/) - [real weddings](https://www.weddingsonline.ie/blog/category/real-weddings/) - [fashion](https://www.weddingsonline.ie/blog/category/fashion/) - [deposit guarantee](https://www.weddingsonline.ie/content/deposit-guarantee) - [submit a wedding](https://www.weddingsonline.ie/content/submit-a-wedding) ##### Contact us +353 1 905 9680 [office@weddingsonline.ie](mailto:office@weddingsonline.ie) Swords Business Campus, Balheary Rd, Swords, Co. Dublin. - [About](https://www.weddingsonline.ie/content/about) - [Contact](https://www.weddingsonline.ie/content/contact) - [Advertise](https://www.weddingsonline.ie/content/advertise) - [Press](https://www.weddingsonline.ie/content/press) - [Privacy](https://www.weddingsonline.ie/content/privacy) - [Terms & conditions](https://www.weddingsonline.ie/content/terms) - [Supplier HQ](https://www.weddingsonline.ie/supplierhq) - [Awards Site](https://www.weddingsonlineawards.com/) - [India Site](http://www.weddingsonline.in/) - [UAE Site](http://www.weddingsonline.ae/) - [UK Site](http://www.weddingsonline.co.uk/) - [Sitemap](https://www.weddingsonline.ie/content/sitemap)