Ever wonder why you attract couples who are price sensitive?
Wouldn’t you rather appeal to couples who consider value to be more important?
Then you need to look at your marketing message and make sure you are speaking directly to your ideal customer and addressing their needs. Does your website / marketing material compel her / him to contact you?
Make sure you:
- 1.Offer a niche product / service that is unique
- 2.Invest in a professional website
- 3.Don’t try to book every bride / groom / couple – just your target market
The key is to promote the desired outcome your ideal couple wants and position your company as the only way to get it.
In short, the tighter you match your wedding experience to your clients' innermost desires while dispelling their fears, the easier you'll get booked.